Lead Generation Specialist

Job Summary:

The Demand Generation Specialist works closely with Sales and Marketing to create engaging

multichannel programs that -

1. Conduct targeted research to identify potential prospects and decision-makers within the

target industry.

2. Develop and implement lead generation strategies to identify and qualify potential clients.

3. Utilize various channels, including digital marketing, social media, cold calling, and email

campaigns, to generate high-quality leads.

4. Engage with prospects to understand their needs, challenges, and pain points related to IT

technology solutions and services.

5. Qualify leads based on predefined criteria and assess their suitability for further

engagement.

6. Schedule appointments, Services demonstrations, and follow-up meetings for the sales team

with qualified leads.

7. Collaborate closely with sales and marketing teams to develop and refine lead generation

strategies and campaigns.

8. Stay informed about industry trends. competitor activities, and market developments to

identify new opportunities for lead generation.

The Specialist will ensure all leads generated through outbound and any other marketing channels

are examined, natured and efficiently handed over to Sales/Business Development as soon as it is

qualified (meeting has been set).

Job Description:

1. End-to-end planning, implementation, and execution of targeted multi-channel nature

campaigns for lead generation/conversion.

2. Creates emails/messages/call scripts, individual and in series, for communication with future

customers in targeted segments.

3. Works with the content marketing team to develop compelling collateral for targeted direct

mailing/messaging/calling campaigns.

4. Creates lead nurturing programs/touchpoints to accelerate the movement of accounts

through the demand generation funnel.

5. Implements best practices for demand generation to improve success ratio for customer

acquisition and current customer upsell/cross-sale opportunities.

6. In-dept research on various hot, warm, and cold accounts to identify target contacts and

compile profile/behavioural information to get them ready for database import,