Lead Generation Specialist

Responsibilities:

- Conduct in-depth research to identify target audiences and develop buyer personas.

- Create and execute multi-channel lead generation campaigns, including content marketing, social media marketing, email marketing, and paid advertising.

- Manage and optimize online advertising campaigns to maximize lead acquisition while staying within budget.

- Develop and nurture leads through email sequences and other engagement strategies.

- Qualify leads and distribute them to the appropriate sales representatives.

- Track and analyze campaign performance metrics to identify areas for improvement.

- Stay up-to-date on the latest trends and technologies in lead generation.

- Contribute to the development and implementation of the overall marketing strategy.

Qualifications:

- Experience in lead generation, preferably in the financial services or B2B sector.

- Proven track record of success in generating high-quality leads.

- Strong understanding of digital marketing. channels and best practices.

- Excellent communication and interpersonal skills.

- Ability to work independently and as part of a team.

- Proficient in CRM software and marketing automation tools.

- Knowledge of the broking market and financial services industry a plus.

Benefits:

- Competitive salary and benefits package.

- Opportunity to work in a fast-paced and dynamic environment.

- Be part of a team that is passionate about making a difference.

- Professional development opportunities.

- Best Infrastructure in the industry,