Performance Marketing Executive

*Job Title:** Performance Marketing Executive
 *Location:** Remote/Flexible
 *Company:** Adswell Media
 *About Us:**

Adswell Media is a forward-thinking real estate company that specializes in selling premium properties, including land with candan and sagwan trees, luxurious flats, and farmhouses. We are dedicated to leveraging cutting-edge marketing strategies to drive growth and achieve exceptional results for our clients. We are looking for a talented Performance Marketing Executive to join our team.
 *Job Overview:**

The Performance Marketing Executive will be responsible for managing and optimizing paid advertising campaigns across multiple platforms, including Meta (Facebook and Instagram) and Google Ads. The ideal candidate will have a strong background in digital marketing, particularly in running successful lead generation campaigns. Your primary goal will be to generate high-quality leads and maximize ROI through data-driven strategies.
 *Key Responsibilities:**

- Plan, create, and manage paid advertising campaigns on Meta platforms (Facebook and Instagram) and Google Ads.

- Develop and execute lead generation strategies to acquire potential clients for our real estate offerings.

- Monitor and analyze campaign performance metrics, including CPC, CPA, ROAS, and conversion rates.

- Optimize campaigns to improve performance and achieve business objectives.

- Conduct A/B testing on ad creatives, landing pages, and audience segments to enhance campaign effectiveness.

- Collaborate with the content and creative teams to develop compelling ad copy and visuals.

- Stay up-to-date with the latest trends and best practices in digital marketing and performance advertising.

- Manage budgets and allocate resources efficiently to maximize campaign impact.

- Provide regular reports on campaign performance, insights, and recommendations for improvement.
 *Requirements:**

- Proven experience in managing Meta (Facebook and Instagram) Ads and Google Ads campaigns.

- Strong understanding of lead generation strategies and techniques.

- Proficiency in using advertising platforms and analytics tools, such as Google Analytics, Meta Ads Manager, and Google Ads Editor.

- Ability to analyze data and make data-driven decisions to optimize campaigns.

- Strong communication and collaboration skills.

- Self-motivated, detail-oriented, and able to manage multiple campaigns simultaneously.

- Experience in real estate marketing is a plus but not mandatory.

- Google Ads and Meta Ads certifications are desirable.
 *Compensation:**

Competitive salary based on experience, along with performance-based incentives.

Job Type: Full-time

Benefits:
 Work from home

 Performance bonus

Education:
 Bachelor's (Preferred)

Experience:
 Lead generation: 1 year (Preferred)
 total work: 1 year (Preferred)

Work Location: In person,