Performance Marketing Executive

Overview

The Performance Marketing Executive plays a crucial role in driving the company's marketing efforts by leveraging data-driven strategies to optimize digital marketing campaigns. They are responsible for executing and managing performance marketing initiatives to enhance brand visibility and drive customer acquisition.

Key Responsibilities
 Develop and implement performance marketing strategies to meet KPIs
 Manage and optimize PPC campaigns to drive traffic and conversions
 Conduct keyword research and analysis for SEO improvement
 Analyze and report on marketing campaign performance using data-driven insights
 Collaborate with cross-functional teams to ensure integrated marketing efforts
 Monitor and optimize email marketing and automation workflows
 Identify and test new digital marketing channels for customer acquisition
 Create compelling ad copy and visuals for digital advertising
 Utilize analytics tools to track and analyze website and campaign performance
 Stay updated on industry trends and best practices in performance marketing

Required Qualifications
 Bachelor's degree in Marketing, Business, or a related field
 Proven experience in managing PPC and digital advertising campaigns
 Strong analytical skills with the ability to interpret complex data sets
 Familiarity with web analytics tools such as Google Analytics and Adobe Analytics
 Experience with A/B testing and data-driven optimization
 Proficiency in SEO best practices and keyword analysis
 Excellent written and verbal communication skills
 Ability to multitask and prioritize in a fast-paced environment
 Knowledge of email marketing platforms and automation tools
 Understanding of customer segmentation and targeting strategies

Skills: analytics,ppc,seo,data analysis,campaign management,growth marketing,performance marketing,