Digital Marketing Manager

About Gynoveda

Gynoveda is a leading chain of Ayurveda-based fertility clinics dedicated to providing holistic and natural solutions for couples struggling with infertility. We are committed to empowering individuals and families through personalized care, cutting-edge Ayurveda practices, and a compassionate approach. Our website, www.gynoveda.com, provides comprehensive information about our services and the transformative journey we offer.

Job Title: Performance Marketing Manager

Location: Mumbai, Mindspace (Malad West)

Position Type: Full-time, in-office, 5 Days a week

Job Overview:

We are seeking a skilled and enthusiastic Performance Marketing Manager to join our dynamic team. You will play a crucial role in executing and optimizing performance marketing campaigns across various digital channels, supporting the overall marketing strategy and driving impactful results. This position requires a strong understanding of performance marketing principles, practical experience with key digital platforms, and a keen eye for data-driven optimization.

Responsibilities:
 Execution of performance marketing campaigns across all digital channels (Google Ads, YouTube Ads, Meta Ads, etc.) under the guidance of the Growth Lead
 Manage day-to-day campaign operations, including keyword research, ad copywriting, bidding strategies, and performance tracking.
 Analyze campaign performance data using Google Analytics, MS Excel, and other relevant tools.
 Identify trends, opportunities, and areas for improvement, contributing to ongoing campaign optimization.
 Implement A/B testing and other optimization strategies to enhance campaign effectiveness and ROI.
 Assist in developing campaign reports and presenting key findings to stakeholders.
 Stay updated on the latest industry trends, emerging technologies, and platform updates within the performance marketing landscape.
 Collaborate effectively with the wider marketing team to ensure consistent brand messaging and a unified marketing approach.

Qualifications:
 4+ years of experience in performance marketing, with a strong understanding of campaign management and optimization across key platforms like Google Ads, YouTube Ads, and Meta Ads.
 Experience working with Google Analytics and other web analytics tools to track and analyze campaign performance.
 Proficient in MS Excel for data analysis, creating dashboards, and generating insights.
 Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations.
 Excellent organizational skills with the ability to manage multiple projects and deadlines effectively.
 Strong communication skills, both written and verbal, with the ability to present data and insights clearly and concisely.

Bonus Points:
 Experience working with affiliate marketing programs.
 Familiarity with data visualization tools like Google Data Studio or Tableau.
 Knowledge of digital marketing regulations and best practices

Benefits:
 Competitive salary
 Health and wellness programs
 Professional development opportunities
 Collaborative and vibrant work environment,