Digital Marketing Specialist

Company Description

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Role Description

This is a full-time on-site position for a Digital Marketing Specialist at OFFTO.in located in Bengaluru. The Digital Marketing Specialist will be responsible for managing digital campaigns, optimizing website performance, creating content for social media platforms and blogs, and measuring and reporting on key metrics. They will also collaborate with cross-functional teams and external vendors to develop and execute digital marketing strategies to drive customer acquisition, retention, and revenue growth.

Qualifications
 Bachelor's degree in Marketing, Communications, or a related field
 Minimum 3 years of experience in a digital marketing role, with a proven track record of delivering successful results
 Experience managing paid search, social media advertising, email marketing campaigns, and SEO/SEM
 Strong analytical skills with proficiency in Google Analytics, Excel, and other tracking and reporting. tools
 Excellent written and verbal communication skills with ability to collaborate with cross-functional teams and external vendors
 Self-motivated, detail-oriented, and able to manage multiple projects simultaneously
 Experience working in B2B or SaaS industry is a plus
 Experience in marketing automation tools such as Marketo, Pardot, etc. is a plus
 Certification in Google Analytics, Google Ads, Facebook Ads, HubSpot, or content marketing is a plus,