Digital Marketing Manager / Assistant Manager

Job Summary:

We are looking for a digital marketing expert to develop, implement, track, and optimize our digital marketing campaigns across all

digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital

marketing campaigns from concept to execution. He shall also be responsible to organize and deliver the Events like Exhibition,

Seminars and Webinars.

Key Responsibility -

 Develop and manage digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.

 Assist in the formulation of strategies to build a lasting digital connection with consumers

 Be actively involved in SEO efforts (keyword, image optimization etc.)

 Prepare online newsletters and promotional emails and organize their distribution through various channels

 Provide creative ideas for content marketing and update website

 Collaborate with designers to improve user experience

 Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

 Acquire insight in online marketing trends and keep strategies up-to-date

 Shall be responsible for Webinars / Seminars / Exhibitions in coordination with technical team and shall undertake end-to-

end responsibility for organizing and delivering the events.

 Will be responsible to coordinate with various vendors for organizing the events

 Track the leads generated till the quotation is submitted by sales.

Job Descriptions:

Qualifications Bachelors Degree, BSc/BA in marketing or relevant field

Professional certifications in Google Analytics, AdWords, etc. (Preferred)

Experience in ecommerce, SEO, PPC, email marketing, and social media. (Preferred)

Experience Minimum +3 Years of experience is required.

Key skills/ Competencies:

Functional/Technical skills  Bachelors degree in marketing or a related field.

 Proven working experience in digital marketing, particularly within the industry.

 Demonstrable experience leading and managing SEO/SEM, marketing database, email,

social media, and/or display advertising campaigns.

 Highly creative with experience in identifying target audiences and devising digital

campaigns that engage, inform, and motivate.

 Experience in optimizing landing pages and user funnels.

 Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,

WebTrends).

 Experience in setting up and optimizing Google Adwords campaigns.

 Strong analytical skills and data-driven thinking.

 Up-to-date with the latest trends and best practices in online marketing and

measurement.

Behavioural skills:

 Excellent communication and interpersonal skills.

 Strong project management skills.

 Ability to work effectively in a collaborative team environment.

 High levels of creativity, initiative, and problem-solving abilities.

IT skills / Tools:

 Google Analytics

 Google Ads

 SEO Tools (e.g., SEMrush, Ahrefs, Moz)

 Email Marketing Platforms (e.g., Mailchimp, Constant Contact)

 Social Media Management Tools (e.g., Hootsuite, Buffer)

 Content Management Systems (CMS) (e.g., WordPress, Drupal)

 Customer Relationship Management (CRM) Systems

 Marketing Automation Platforms

 Analytics and Reporting Tools,