Digital Marketing Specialist

Skills and Qualifications

 Education: Bachelors degree in Marketing, Communications, Business, or a related field.
 Experience: 3 - 5 years of experience in digital marketing or a related role.
 Technical Skills:
 Proficiency in SEO, SEM, and PPC strategies and tools.
 Experience with Google Analytics, Google AdWords, and social media advertising platforms.
 Knowledge of email marketing platforms (e.g., Mailchimp, SendinBlue).
 Familiarity with content management systems (CMS) and website analytics.
 Creative Skills:
 Strong writing and editing skills for creating compelling content.
 Ability to design and implement visually appealing marketing materials.
 Analytical Skills:
 Proficient in data analysis and reporting.
 Ability to translate data insights into actionable strategies.
 Interpersonal Skills:
 Excellent communication and teamwork skills.
 Strong project management and organizational abilities.
 Ability to work independently and meet deadlines.

Preferred Qualifications

 Experience in the Indian market, particularly with lower and middle-income groups.
 Familiarity with the unique needs and preferences of rural and urban populations in India.
 Experience working in or with startups, understanding the dynamics and challenges involved.
 Knowledge of additional languages spoken in India is a plus.,