Digital Marketing Manager

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 Position:** Digital Marketing Manager
 Location:** Mumbai
 Salary:** 15
 25 LPA
 Industry:** Personal Care / FMCG / Pharmaceutical
 Functional Area:** Digital Marketing
 Role Category:** Manager

## Description:
 Creating and managing Digital Marketing Initiatives:
 Create and execute comprehensive digital marketing strategies aligned with business goals and target audience.
 Drive top of the funnel through integrated marketing - generate sales-qualified leads and market awareness.
 SEO and Content Strategy: Optimize website content for search engines (SEO), manage performance marketing on ECOM, conduct keyword research, and oversee content creation to improve organic search rankings.
 Social Media Management:
 Create the website, social media pages for the brand.
 Develop and schedule social media content and grow the brand's social media presence on platforms like Meta, Youtube, Vlogs, Blogs, and others.
 ECOM Content Management & Performance Marketing:
 Create brand pages and manage brand content on ECOM.
 Execute performance marketing campaigns on ECOMs.
 Manage influencer program, dermatologist panel for the brand.
 Email & direct marketing campaigns: Execute direct marketing campaigns with the brand manager.
 Analytics and Reporting: Monitor and analyze digital marketing performance metrics using industry tools. Provide regular reports and insights to improve strategies.
 Budget Management: Manage the digital marketing budget, allocate resources effectively, and optimize spending for maximum ROI.
 Stay Updated: Stay current with industry trends, emerging technologies, and best practices in digital marketing. Recommend and implement innovative strategies and tools.
 Brand Liaison:
 Align on business objectives and KPI.
 Liaison with the brand team and integrate brand strategy with digital strategy.
 Work closely with the brand team for digital content creation.
 External Vendors Liaison:
 Liaise and coordinate with external agencies, vendors, etc. for campaigns, content, and media execution. ## Work Experience:
 Must have digital marketing experience of minimum 3-4 years of FMCG, Personal care, consumer brand.
 Experience in performance marketing on ECOM.
 Strong understanding of digital marketing channels and tools.
 Proficiency in Google Analytics, Google Ads, SEO tools, and marketing automation software.
 Certifications in digital marketing (e.g., Google Ads, HubSpot) is a plus.,