Digital Marketing Manager

Job Title: Digital Marketing Manager

Job Overview:

We are seeking an innovative and results-driven Digital Marketing Manager with over 2 years of experience to join our dynamic team. The ideal candidate will be responsible for planning, implementing, and managing our digital marketing strategy to enhance our online presence and drive our marketing efforts.

Key Responsibilities:

1. Strategy and Planning:

- Develop, implement, and manage comprehensive digital marketing strategies to achieve business objectives.

- Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising campaigns.

2. Content Management:

- Collaborate with the content team to create and manage engaging content across all digital platforms.

- Ensure that content aligns with brand guidelines and marketing goals.

3. SEO and SEM:

- Manage and optimize the company's website for search engines (SEO).


4. Social Media Management:

- Develop and execute social media strategies to increase brand awareness and engagement.

- Monitor and analyse social media performance metrics and optimize strategies accordingly.

5. Analytics and Reporting:

- Use web analytics tools to measure and report on the effectiveness of digital marketing campaigns.

- Provide insights and recommendations based on data to improve future campaigns.

6. Email Marketing:

- Create, manage, and optimize email marketing campaigns to nurture leads and engage customers.

- Track and analyse email campaign performance and adjust strategies as needed.

7. Budget Management:

- Manage the digital marketing budget and ensure that all campaigns are delivered within budget.

- Optimize spending and performance based on insights and analysis.

8. Team Collaboration:

- Work closely with the sales, product, and creative teams to ensure cohesive marketing strategies.

- Provide guidance and support to junior team members as needed.

Qualifications:

- Minimum of 2 years of experience as digital marketing manager.

- Strong understanding of current online marketing concepts, strategies, and best practices.

- Experience with SEO, SEM, PPC, email marketing, and social media marketing.

- Proficiency in web analytics tools (e.g., Google Analytics, SEMrush, Moz).

- Excellent written and verbal communication skills.

- Strong analytical and problem-solving skills.

- Ability to manage multiple projects simultaneously and meet deadlines.

- Experience with marketing automation tools is a plus (e.g., HubSpot, Marketo).

Preferred Qualifications:

- Certifications in Google Analytics, Google AdWords, or other relevant areas.

- Experience in B2B marketing.

- Knowledge of HTML, CSS, and content management systems (e.g., WordPress).

What We Offer:

- Competitive salary and benefits package.

- Opportunities for professional growth and development.
 - A dynamic and collaborative work environment.,