Digital Marketing Manager

About TERN:

TERN is on a mission to address the global talent shortage problem using technology. As the world's first fullstack upskilling, migration, and placement platform, we specialize in connecting skilled talent to employers in key sectors such as Healthcare and Social Care, Hospitality, and Engineering. With an estimated 85 million skilled worker shortage by 2035 threatening an $8.5 trillion economic value loss, TERN is committed to bridging this gap on a global scale. Further, there's a complete breakdown of ethical practices in global immigration that Tern is tackling head on by a C2B managed marketplace model, with full transparency and visibility.

Backed by leading billion dollar VC funds and investors  known for their investments in category defining companies such as Meta, Spotify, Airbnb, and Twitter  TERN is rapidly ascending as a major player in the industry. In just the first year, we've acquired two companies across the UK and Germany, expanded from 0 to 100 employees, and secured multiple rounds of funding, solidifying our status as one of the fastest-growing startups.

We are currently operating in the UK, Germany, Gulf, Japan, India, North Africa and Philippines meaning the ability to create a truly global impact unlike most startups. If you're passionate about solving the global talent crisis, come onboard the rocketship that is TERN! Join us in transforming the future of global talent mobility and making a significant impact

Job Overview:

We are seeking a skilled Digital Marketing Specialist with a minimum of 5+ years of experience in executing digital marketing campaigns across multiple platforms. The ideal candidate will possess strong technical skills, including the ability to create and track landing pages and analyse their performance. Proficiency in Google Tag Manager (GTM) is essential. Additionally, knowledge and experience with CRM systems, user journey creation, and marketing communication plans are required.

Responsibilities
 Develop and implement digital marketing strategies aligned with TERNs business goals
 Conduct market research to understand target audiences and identify marketing opportunities
 Create, manage, and optimise campaigns across digital channels including email, social media, PPC, and SEO
 Design and execute landing pages, ensuring proper tracking and analytics setup
 Analyze campaign performance using data and analytics tools to measure success and optimise ROI
 Utilise CRM systems to manage and optimise customer relationships and marketing efforts
 Create and manage user journeys and marketing communication plans to enhance user engagement and conversion.
 Stay updated with the latest digital marketing trends and technologies, and recommend improvements to keep TERN ahead of the curve.

Experience required:
 Bachelor's degree in Marketing, Business, Communications, or a related field
 At least 5+ years of experience in digital marketing, with a proven track record of successful campaign execution
 In-depth knowledge of digital marketing platforms and tools, including Google Ads, Facebook Ads, and SEO
 Strong technical skills for creating and tracking landing pages and setting up analytics.
 Proficiency in Google Tag Manager (GTM) and Google Analytics
 Experience with CRM systems and managing customer relationships
 Excellent analytical skills to interpret data and derive actionable insights
 Strong communication and interpersonal skills
 Creative thinking and strategic planning abilities.
 Knowledge of specific tools and platforms such as HubSpot, Mailchimp, and SEMrush.

Preferred Skills:
 Certification in Google Analytics and Google Ads
 Experience with content management systems (CMS) such as WordPress / Webflow
 Ability to work collaboratively in a team and lead projects independently
 Creative thinker with a keen eye for detail and trend identification
 Experience with A/B testing and conversion rate optimization.

Benefits:
 Flexible working hours and Hybrid work options
 Opportunities for professional development and growth, including certifications and training,