Responsibilities:
Below are some of the responsibilities a Google Ads expert is expected to assume in their position:
Manage all aspects of Google Ad campaigns
Create and optimize ad campaigns and paid search landing pages
Analyze and optimize ad campaigns to increase return on investment (ROI)
Use Google Ads to drive a variety of online marketing campaigns
Manage and optimize display campaigns across multiple devices
Develop PPC strategies to increase online visibility
Collaborate with a team of marketers, Google Ads specialists, and engineers
Job Qualifications and Skill Sets:
Below are the qualifications expected of a Google Ads expert:
A degree in digital marketing or a related business field
In-depth of Google conversion.
In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), Meta Advertising (Facebook and Instagram ads) and Google Analytics.
An understanding of search engine optimization (SEO) and search engine marketing (SEM)
Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
Job Types: Full-time, Permanent,