Design Strategy: Participate in consumer research efforts to be able to convert the insights into strategic communications. Experience & understanding of all digital marketing channels (performance, retention, influencers, social media, website, etc) and how to strategize for sales-based content vs. brand-building efforts.
Designing: Work from creative briefs to develop executions for web, digital, and offline marketing activities.
Ensure design requirements are met in adherence with product/project guidelines.
Keeping up-to-date with industry developments and contributing to innovation.
Creating visually stunning motion graphics and animations for various digital media platforms
Utilizing video software, such as Adobe After Effects, Adobe Premiere Pro, and Cinema 4D, to design and execute captivating motion graphic projects
Incorporating typography, visual effects, and sound design to enhance the overall impact and engagement of motion graphic content
Adapting. and optimizing motion graphics for different screen sizes and resolutions to ensure seamless playback on various devices
Ideation & Experimentation: For small & big campaigns, across all digital channels
Should be able to create shoots from scratch & visualize to till execution, while working with production houses
MUST HAVES:
Minimum 3 years in visual strategy & designing
Experience across all digital platforms
Capability to maintain, define & follow the totality of the brand.
Works well with internal & external stakeholders
Strong expertise in handling lifestyle brands OR technical apparel
Passionate & obsessed about content creation, and a stickler for details
Experience & knowledge of shoots/production,