Sr. Content Marketing Specialist

Overview

The Senior Content Marketing Specialist plays a crucial role in developing and executing content marketing strategies to drive engagement, generate leads, and increase brand awareness. They are responsible for creating compelling content that resonates with the target audience and aligns with the company's overall marketing objectives.

Key Responsibilities
 Develop and implement content marketing plans and strategies.
 Produce high-quality, engaging content for various channels and platforms.
 Optimize content for search engines and lead generation.
 Analyze content performance and make data-driven improvements.
 Collaborate with cross-functional teams to ensure content aligns with brand voice and messaging.
 Manage editorial calendars and content distribution.
 Stay updated on content marketing trends and best practices.
 Monitor and report on content KPIs and metrics.
 Create and manage content for email marketing campaigns.
 Lead and mentor junior content marketing team members.
 Contribute to content ideation and brainstorming sessions.
 Identify opportunities for content amplification and influencer partnerships.
 Develop and maintain content style guides and best practices.
 Coordinate with design and multimedia teams to create visual and multimedia content.
 Work with external agencies and freelancers for specialized content projects.

Required Qualifications
 A bachelor's degree in Marketing, Communications, or a related field is a plus.
 Proven experience in content marketing, preferably in a B2B or SaaS environment.
 Demonstrated success in creating and optimizing content for various digital channels.
 Proficiency in SEO best practices and keyword research.
 Strong analytical skills with the ability to interpret data and translate it into actionable insights.
 Excellent writing and editing skills with a keen eye for detail.
 Experience with content management systems and marketing automation platforms.
 Ability to manage multiple projects and meet deadlines in a fast-paced environment.
 Understanding of social media marketing and its role in content distribution.
 Team player with excellent communication and collaboration abilities.
 Experience in managing and mentoring a team of content marketers.
 Familiarity with content creation tools and graphic design software is a plus.
 Certifications in content marketing or related fields are advantageous.
 Proven track record of driving lead generation and customer acquisition through content.

Skills: content strategy,editing,analytical skills,writing,content marketing,social media marketing,seo,copywriting,communication,analytics,team management,lead generation,project management,