Digital Marketing Manager

Job Profile - Digital Marketing Deputy Manager In Travel Profile

Open Positions - 2

Job Type - Full Time

Location - Gurugram , Haryana

Required Experience - Minimum 4 Years To 6 Years & Above

Salary Bracket - 30 K to 60 K Per Month (3.6 LPA T0 7.2 LPA )

Joining Time - Immediate Joiner

The Digital Marketing Deputy Manager plays a crucial role in supporting the Digital Marketing Manager in developing, implementing, and managing digital marketing strategies that drive brand awareness, customer engagement, and lead generation. This position requires a blend of creativity, analytical skills, and a deep understanding of digital marketing channels and tools. The Deputy Manager will oversee various digital marketing initiatives, coordinate with cross-functional teams, and ensure that all campaigns align with the companys overall marketing objectives.

Key Responsibilities:

1. Strategy Development

- Assist in the formulation of comprehensive digital marketing strategies that align with the companys goals and objectives.

- Conduct market research and competitive analysis to identify trends, opportunities, and threats in the digital landscape.

2. **Campaign Management:**

- Plan, execute, and optimize digital marketing campaigns across various channels, including SEO, SEM, email marketing, social media, and content marketing.

- Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.

3. **Content Creation and Management:**

- Collaborate with content creators to develop engaging and relevant content for various digital platforms, ensuring consistency with brand messaging.

- Oversee the content calendar and ensure timely publication of content across all channels.

4. **Social Media Management:**

- Manage the companys social media presence, including strategy development, content creation, and community engagement.

- Analyze social media metrics to assess performance and adjust strategies accordingly.

5. **SEO and SEM:**

- Implement SEO best practices to improve organic search rankings and drive traffic to the companys website.

- Manage paid search campaigns, including keyword research, ad copy creation, and budget management.

6. **Email Marketing:**

- Develop and execute email marketing campaigns, including newsletters, promotional offers, and automated workflows.

- Analyze email performance metrics and optimize campaigns for better engagement and conversion rates.

7. **Analytics and Reporting:**

- Utilize analytics tools (e.g., Google Analytics, social media insights) to track and report on key performance indicators (KPIs).

- Prepare regular reports for management, highlighting campaign performance, insights, and recommendations.

8. **Team Collaboration:**

- Work closely with the marketing team, sales department, and other stakeholders to ensure alignment on marketing initiatives and objectives.

- Provide guidance and support to junior team members, fostering a collaborative and productive work environment.

9. **Budget Management:**

- Assist in managing the digital marketing budget, ensuring that resources are allocated effectively to maximize ROI.

- Monitor expenses and report on budget performance.

10. **Stay Updated:**

- Keep abreast of the latest trends, tools, and best practices in digital marketing and technology.

- Attend industry conferences, webinars, and training sessions to enhance skills and knowledge.

Qualifications:

1. **Education:**

- Bachelors degree in Marketing, Business Administration, Communications, or a related field. A Masters degree or relevant certifications (e.g., Google Analytics, Google Ads, HubSpot) is a plus.

2. **Experience:**

- 4-6 years of experience in digital marketing, with a proven track record of managing successful campaigns across various channels.

- Experience in a supervisory or managerial role is preferred.

3. **Technical Skills:**

- Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, email marketing software, and content management systems (CMS).

- Strong understanding of SEO, SEM, PPC, and social media marketing strategies.

4. **Analytical Skills:**

- Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

- Familiarity with A/B testing and conversion rate optimization techniques.

5. **Communication Skills:**

- Strong verbal and written communication skills, with the ability to create compelling content and present ideas clearly.

- Ability to collaborate effectively with cross-functional teams and external partners.

6. **Creativity:**

- A creative mindset with the ability to think outside the box and develop innovative marketing solutions.

- Strong attention to detail and a passion for delivering high-quality work.

7. **Project Management:**

- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.

8. **Adaptability:**

- Ability to adapt to a fast-paced and ever-changing digital landscape, staying ahead of industry trends and emerging technologies.

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