Performance marketing executive

Company Description

Theka Coffee is a new generation coffee chain in Ahmedabad that sources 100% Arabica coffee beans from a single estate and offers them to consumers at competitive prices. The coffee is cold-brewed, known for its high caffeine content and low acidity. The company is expanding with low cost static and movable carts to reach every corner and make high-quality coffee accessible.

Role Description

This is a full-time on-site role for a Performance Marketing Executive at Theka Coffee in Ahmedabad. The executive will be responsible for market planning, market research, communication, sales, and marketing strategies to drive business growth and brand awareness.

Qualifications
 Market Planning and Market Research skills
 Effective Communication and Sales skills
 Assist the team in the development of the overall digital marketing strategy
 Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
 Manage and maintain the companys owned media including websites, mobile apps, and email/CRM software
 Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
 Manage social media marketing campaigns
 Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
 Manage SEO campaigns
 Set up conversion, pixel, and event tracking on the website and across various digital platforms
 Conduct research on market trends, brands audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
 Analyze digital marketing analytics reports and share insights with the team to develop optimization plans

Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
 Marketing strategy development expertise
 Strong analytical and problem-solving abilities
 Degree in Marketing, Business, or related field
 Experience in the food and beverage industry is a plus

Intrested candidate, Do share your Cv on - +hidden_mobile,