Digital Marketing Executive

We are seeking a creative and data-driven Digital Marketing Executive to join Aero Armours marketing team. The ideal candidate will have hands-on experience in launching and managing digital advertising campaigns across multiple platforms, as well as a strong understanding of SEO, SEM, and social media marketing. This role will play a key part in driving brand visibility, customer engagement, and lead generation through strategic ad campaigns.

Key Responsibilities:
 Digital Ads Management:
 Plan, create, launch, and optimize ad campaigns on platforms like Google Ads, Facebook Ads, Instagram Ads, and other relevant digital platforms.
 Perform A/B testing on ads to improve conversion rates and reduce costs.
 Monitor daily ad performance and adjust budgets, bids, and targeting for optimal results.
 Campaign Strategy & Execution:
 Collaborate with the marketing team to develop effective digital marketing strategies aimed at increasing brand awareness, lead generation, and online sales.
 Identify target audiences and create compelling ad copy, graphics, and videos in coordination with the design team.
 Implement and manage retargeting campaigns to re-engage potential customers.
 SEO & SEM:
 Optimize website content and structure to improve organic search rankings and increase website traffic.
 Conduct keyword research and analysis to identify opportunities for growth in organic and paid search.
 Analytics & Reporting:
 Track and report on the performance of all digital marketing campaigns using tools like Google Analytics, Facebook Business Manager, and other analytics platforms.
 Analyse campaign data to generate actionable insights and recommendations for future improvements.
 Prepare monthly performance reports for the management team, highlighting key metrics, KPIs, and ROI.
 Content & Social Media Marketing:
 Assist in creating content for social media, blogs, email marketing, and website updates.
 Manage the companys social media profiles and update content to align with current marketing initiatives.
 Email Marketing & Automation:
 Develop and execute email marketing campaigns to nurture leads, retain customers, and promote new products or services.
 Set up marketing automation flows for customer retention and re-engagement.
 Market Research & Competitor Analysis:
 Conduct market research to stay updated on the latest trends in digital marketing and advertising.
 Analyse competitor marketing strategies and suggest ways to improve Aero Armours online presence.,