Digital Marketing

Digital Marketing Executive

Job Description 1. Strategy Development: Create and implement digital marketing

strategies that align with the company's objectives, focusing on

promoting the HR SaaS platform to target audiences.
 Content Creation and Management: Develop engaging and

informative content for various digital platforms such as

websites, blogs, and social media. This includes writing articles,

creating videos, and designing graphics to promote the

platform's features and benefits.
 SEO and SEM: Optimize the company's web content to improve

search engine rankings (SEO). Manage and execute Search

Engine Marketing (SEM) campaigns to increase visibility and

drive traffic to the website.
 Social Media Marketing: Manage the companys social media

profiles, ensuring consistent and engaging content delivery.

Develop social media campaigns to increase brand awareness

and engagement.
 Email Marketing: Design and implement email marketing

campaigns to nurture leads, promote features, and keep

subscribers informed about updates and offers.
 Analytics and Reporting: Regularly analyze digital marketing

data to measure effectiveness and ROI. Prepare detailed reports

on campaign performance, website traffic, and audience

engagement.
 Market Research: Stay updated with the latest digital marketing

trends and competitor strategies. Conduct market research to

understand customer needs and preferences.
 Collaboration and Coordination: Work closely with other

teams such as sales, product development, and customer
 Budget Management: Manage and allocate the digital

marketing budget effectively, ensuring optimal use of resources

for maximum impact.

User Engagement and Retention: Develop strategies to

increase user engagement on the platform, focusing on

customer retention and satisfaction

Desired Profile Strong understanding of digital marketing strategies

Obsessive about grammar and punctuation

An eye for design and aesthetics

Good with research on a variety of domains

Strong knowledge of SEO and Google Analytics

Speedy with copywriting and hard with deadlines

service to ensure a cohesive marketing approach.,