Senior Strategy Manager - Agency Background

Responsibilities:
 Strategic Planning:
 Lead the development and execution of digital marketing strategies for clients.
 Conduct thorough research and analysis of industry trends, market dynamics, and competitors.
 Define clear objectives, target audience profiles, and key performance indicators (KPIs) for each campaign.
 Collaborate with clients to understand their business goals and align strategies accordingly.
 Client Management and Consultation:
 Serve as the main point of contact and trusted advisor for clients.
 Conduct client meetings and presentations to discuss strategic recommendations, campaign performance, and growth opportunities.
 Provide strategic guidance and insights to optimize clients" digital marketing efforts.
 Foster strong, long-term relationships with clients, ensuring their satisfaction and retention.
 Campaign Development and Execution:
 Collaborate with internal teams to develop comprehensive digital marketing campaigns across various channels, including search engine marketing (SEM), social media, display advertising, and email marketing.
 Define campaign messaging, creative concepts, and target audience segmentation.
 Oversee campaign implementation, ensuring timely execution and adherence to best practices.
 Monitor campaign performance, analyze data, and provide actionable insights for ongoing optimization.
 Performance Analysis and Reporting:
 Utilize analytics tools and data to measure campaign performance and effectiveness.
 Develop comprehensive reports and presentations, highlighting key findings and actionable recommendations.
 Present performance reports to clients, providing insights and strategic guidance for future campaigns.
 Continuously monitor industry trends, emerging technologies, and digital marketing best practices to drive innovation and stay ahead of the competition.
 Team Leadership and Collaboration:
 Lead and mentor a team of strategists, providing guidance, feedback, and professional development opportunities.
 Collaborate effectively with cross-functional teams, including account management, creative, and data analytics, to ensure seamless campaign execution and client satisfaction.,