Marketing and Social Media Executive

Passionate about beauty and always on top of the latest trends  Have you got a knack for social media and marketing  If so, we have the perfect opportunity for you!

We are a startup specializing in press-on nails, and we are looking for a motivated Marketing and Social Media Executives to join our team in Mumbai. This role offers a unique opportunity to contribute to building a brand that provides a fresh and luxurious experience to the press on the nails market in India, allowing customers to get salon-quality nails in the comfort of their homes.

Responsibilities:
 Trend Analysis: Stay on top of global beauty trends and integrate them into our marketing strategies.
 Social Media Management: Independently managing our Instagram account, including content creation, scheduling posts, and engaging with our audience.
 Influencer Outreach: Identify and contact beauty influencers for collaborations, product reviews, and partnerships.
 Performance Marketing : Independently able to handle performance marketing on Meta platforms and ensuring brand building, generating demand and scaling business
 Partnerships & Offline business : Passionate about the brand and bring in complimenting partnerships to accelerate sales and generate sales through offline channels
 Content Creation: Collaborate with our design team to create visually appealing and on-brand social media content.
 Campaign Execution: Support the planning and execution of marketing campaigns to increase brand awareness and drive sales.
 Community Engagement: Engage with our online community, responding to comments and messages on time.

Requirements:
 Passionate about beauty and fashion, with a keen eye for the latest trends.
 Expert knowledge of performance marketing, Meta Ads and ensuring good ROAS
 Strong understanding of social media platforms, particularly Instagram and Facebook.
 Creative mindset with the ability to think outside the box.
 Self-motivated and able to work independently.
 Previous experience in marketing, social media, or influencer outreach is a plus.
 Degree in Marketing, Communications, Luxury, or a related field.
 1+ experience working in start-up or independently managing account of beauty product start-up for minimum 1 year

Benefits:
 Gain hands-on experience in the beauty industry.
 Work in a fun and creative startup environment.
 Develop your skills in marketing, social media, and influencer management.
 Opportunity for growth and potential ESOPs upon successful completion of 12 months.

If you're ready to take gain experience and get hands-on experience in this growing industry, we'd love to hear from you!

Qualifications
 1-3 years" of marketing experience
 BS/BA in Marketing or a related field of study
 Excellent writing and communication skills
 Interest in beauty & luxury products,