Product Marketing Intern

Position Overview:

As a Product Marketing Intern at Wiingy, you will be a key player in bringing our services to market and ensuring they thrive there. Product marketing at Wiingy sits at the intersection of product development, sales, and customer success, and this internship offers a unique opportunity to contribute to our mission by working closely with seasoned professionals. You will assist in developing and executing strategies that drive customer engagement and adoption, as well as tutor recruitment and retention.

Location: HSR, Bengaluru

Format: On-site

Ideal experience: 0 months to 1 years

Key Responsibilities:
 Market Research & Analysis: Conduct research to deeply understand our target audiences (students, parents, and tutors), including their needs, preferences, and behaviors. Analyze market trends and competitor strategies to identify opportunities for differentiation and growth.
 Messaging & Positioning: Assist in crafting compelling messaging and positioning for our services, tailored to various audience segments. Help create product descriptions and value propositions that highlight what makes Wiingy unique in the market.
 Campaign Execution: Support the planning, execution, and optimization of marketing campaigns across multiple channels, such as social media, email, and partnerships. Monitor campaign performance and provide insights to enhance effectiveness.
 Content Creation: Collaborate on creating engaging content, including blog posts, social media updates, email campaigns, videos, and infographics. Ensure all content aligns with our brand voice and resonates with our target audience.
 Tutor Onboarding & Engagement: Work with the tutor recruitment team to create marketing materials and campaigns that attract high-quality tutors. Assist in developing initiatives to engage and retain our tutor community, ensuring a steady supply of top talent.
 Sales Enablement: Help create sales collateral and training materials that empower our sales team to effectively communicate Wiingys value proposition. Work closely with sales to ensure they have the tools they need to succeed.
 Product Launch Support: Assist in managing product launches and feature updates, ensuring all departments are aligned and prepared. Participate in cross-functional meetings to coordinate launch activities and timelines.
 Performance Tracking & Reporting: Track key performance metrics for marketing campaigns and initiatives. Prepare reports to evaluate the success of marketing efforts and recommend areas for improvement.

Qualifications:
 Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.
 Passion for education technology and a desire to make a difference in the world of online learning.
 Strong written and verbal communication skills with a knack for storytelling and content creation.
 Familiarity with digital marketing channels and tools, including social media, email marketing, and analytics platforms.
 Analytical mindset with the ability to interpret data and generate actionable insights.
 Organized, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment.
 Proactive, self-motivated, and eager to learn and grow within a dynamic startup setting.
 Previous experience in marketing, product marketing, or education is a plus but not required.

What We Offer:
 Hands-on experience in a rapidly growing ed-tech company with a global impact.
 Mentorship from experienced professionals in product marketing and education technology.
 Opportunity to work on meaningful projects and make a real impact.
 Flexible work environment with remote work options.
 Potential for future full-time opportunities based on performance.

About Us:

The Wiingy platform offers 1-on-1 online tutoring to school student, college, student and adults through its network of 4,500+ expert-vetted tutors for 350+ subjects including math, coding, math, science, computer science, AP, test prep, language learning, music and more.,