Senior Marketing Associate

Senior Marketing Associate

Responsibilities:
 Managing end-to-end campaign management, working closely with BU leaders to align strategies with business objectives
 Tracking and reporting on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
 Overseeing end-to-end website management, collaborating with developer to ensure seamless website performance, updates, and user experience
 Developing and executing marketing campaigns across various channels, including digital, social media, and email marketing
 Coordinating with cross-functional teams to align marketing efforts with business goals
 Analyzing market trends and competitor activities to inform marketing strategies
 Managing the creation and distribution of marketing content, including blogs, newsletters, and promotional materials
 Collaborating with external agencies and vendors to execute marketing initiatives
 Supporting the planning and execution of events, webinars, and other marketing activities
 Contributing to the development of marketing strategies for product launches and brand awareness campaigns
 Maintaining up-to-date knowledge of industry trends and emerging marketing technologies

Requirements:
 4-5 years of experience in marketing
 Excellent communication and interpersonal skills
 Proven experience in the IT/Tech industry, with an understanding of technology trends and the ability to translate complex tech concepts into compelling marketing messages
 Experience in managing end-to-end campaign management, working closely with BU leaders
 Expertise in website management, with hands-on experience collaborating with developers
 Proficiency in HubSpot and other marketing CMS and tools
 Bachelor's degree in Marketing, Business, Communications, or a related field
 Strong project management skills with the ability to handle multiple projects simultaneously
 Proficiency in marketing automation tools such as HubSpot, along with experience in other CMS and CRM systems
 Analytical mindset with the ability to interpret data and make data-driven decisions
 Experience working in a fast-paced environment with a strong attention to detail
 Ability to work collaboratively in a team and independently when required,