Digital Marketing Specialist

Aristok (pronounced Aristo-kay) is a Digital Marketing and Analytics firm helping Digital businesses on their growth path. In less than 1 year of existence, we have grown to a team size of 40+, managing some of the leading brands in the country. The founding team has over a decade of experience across fields of Digital Strategy, Analytics, Performance Marketing and Marketing Technology.

Job Description

End to end management of top clients and help them drive growth across digital media. In this role, you will be responsible for high quality execution of Paid Search activities for some of the leading brands in the country. The position requires familiarity with Search Engine Marketing (SEM) and Meta Ads platforms along with a core set of skills for success, specifically Excel mastery, project and time management, proactive communication, self-drive to learn, written and verbal English skills, and desire to learn and grow within the digital marketing space.

Day-to-day. responsibilities include
 Leads strategy, performance, and account management on all key digital channels (Search, Social, Programmatic etc.) for a variety of clients.
 Be responsible for full client management process from enabling acquisition and onboarding, to day-to-day Digital Ad Operations and performance of client accounts, requiring interaction with both internal and external stakeholders.
 Work with leadership to modify strategic plans to provide expert advice, strategic thinking, and guidance to client on all digital campaigns and delivery.
 Performing keyword research, creative analysis, writing ad copy, developing search traffic estimates, segmenting keywords into campaign structures and aligning them based on business goals, optimizing content, and contributing to the technical consulting needs of our clients program
 Carrying out creative and audience analysis. Performing A/B tests on creative and audiences to develop winning strategies.
 Understanding of analytics and reporting tools like Google Analytics, MMP platforms such as AppsFlyer, Branch etc.
 Responsible for effectively managing various client accounts and budgeting requirements optimising for Return on Ad Spends.
 Additionally, as required - research (industry, client, competitive, etc.); campaign analysis; time/task management; project management; prioritization of activities to meet deadlines
 Perform scheduled data analytics and interpretation exercises, with Excel and proprietary tools; Proficiency with Excel is critical
 Communicate proactively and be an effective time manager
 Provide strategic insights on the landing page, ad creative etc. for clients.
 Build, watch and maintain the digital advertising budget and track success metrics
 Be responsible for Quality and timely deliverables for clients requests.
 Work along with the team/Account manager on the QBRs and support/QA data for the QBR
 Qualifications and Experience
 1-3 year of paid media experience, including search marketing and social media
 Bachelor's Degree or above in Science or Engineering
 Possess strong analytical skills for marketing data, as well as innate curiosity and aptitude
 Excellent written and spoken English is a must
 Familiarity with Google Ads, Meta Ads, Google Analytics, Adobe Analytics, Google DoubleClick Tools would be a plus
 Proficiency on Excel and PowerPoint
 Google Analytics, Google AdWords, Meta Ads certifications are a plus

What's on Offer
 Opportunity to work closely with Co-Founders in a trend-setting organization
 Opportunity to grow with the company as part of its early core team
 Work amongst some of the most free thinkers and driven professionals with gumption to think differently, act decisively and operate very professionally,