Digital Marketing Manager

As a Digital Marketing Manager at LitSpark, you will play a crucial role in developing and executing comprehensive digital marketing strategies. You will be responsible for creating and implementing innovative campaigns to enhance our brand presence, generate leads, and support business growth across outsourcing, marketing, and development services.

Responsibilities
 Develop and execute a comprehensive digital marketing strategy aligned with business goals.
 Identify opportunities for growth and expansion in outsourcing, marketing, and development services through digital channels.
 Lead content marketing efforts to create engaging and relevant content for different target audiences.
 Oversee the creation of blog posts, whitepapers, case studies, and other content formats.
 Implement and optimize SEO strategies to improve organic search rankings.
 Manage and optimize paid advertising campaigns across various platforms.
 Develop and execute social media strategies to increase. brand awareness and engagement.
 Monitor social media channels and trends to stay ahead of industry conversations.
 Oversee email marketing campaigns, from content creation to performance analysis.
 Segment and target email campaigns to specific audience segments.
 Utilize analytics tools to track and report on the performance of digital marketing campaigns.
 Provide regular insights and recommendations for continuous improvement.
 Collaborate with cross-functional teams, including sales, development, and client services, to align marketing strategies with overall business objectives.
 Work closely with internal and external stakeholders to ensure brand consistency.

Requirements
 Proven experience in digital marketing with a focus on strategy development and execution.
 In-depth knowledge of SEO, SEM, social media platforms, and email marketing best practices.
 Strong analytical skills with the ability to interpret data and provide actionable insights.
 Excellent communication and interpersonal skills.
 Demonstrated success in driving lead generation and revenue growth through digital channels.
 Experience in the outsourcing, marketing, or development industry is a plus.

This job was posted by Aishvarya Jaiswal from LitSpark Solutions,