Social Media Executive

Key Responsibilities
 Develop creative and engaging social media strategies and monthly calendar
 Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news)
 Coordinate with internal and external stakeholders to align social media content with the marketing and business goals
 Work on influencer marketing with external agencies
 Coordinate with different teams to help them achieve business goals through social media/influencer marketing campaigns
 Review the performance of social media channels and suggest new ideas/strategies accordingly
 Work on social media analytics and reporting
 Manage the day-to-day handling of all social media channels such as Facebook, Twitter, Instagram, and YouTube, adapting content to suit different channels
 Analyze competitor activity and suggest remedial actions accordingly
 Set targets to increase brand awareness and increase customer engagement

About Company: Saroj Institute of Technology and. Management was established in the year 2001 and has strived to provide the best engineering education to its students through well-qualified and dedicated faculty and the provision of well-equipped modern labs. The vision of the college is to continuously excel, create awareness about upcoming technologies, and provide platforms to budding research workers for achieving their rightful place in the scientific community,