Digital Marketing Executive

Professional Experience: 3- 4 yrs

Salary: 3lac  4lac CTC

Location: Kolkata, India
 Job Skills:
 We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
 The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
 Job responsibility:
 Assist in the formulation of strategies to build a lasting digital connection with consumers
 Plan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook etc.)
 Prepare online newsletters and. promotional emails and organize their distribution through various channels
 Provide creative ideas for content marketing and update website
 Collaborate with designers to improve the user experience
 Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.
 Be actively involved in SEO efforts (keyword, image optimization etc.)
 Acquire insight into online marketing trends and keep strategies up-to-date
 Job requirements:
 Proven experience as Digital Marketing Executive or similar role
 Good understanding of digital marketing concepts and best practices
 Experience with B2C social media like Instagram and Facebook
 Basic knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
 Skills and experience in creative content writing
 Analytical mindset and critical thinking
 Excellent communication and interpersonal skills
 BSc/BA in marketing or relevant field
 Desired Candidate Profile:
 B. Tech/B.E. in Computers/ any graduation
 PG: Post Graduation Not Required,