Marketing Manager

Company Description

Established in 1994 by entrepreneur Mr. Naresh Khatar, Me n Moms Pvt. Ltd. aims to enhance the parenting journey by offering innovative and affordable products for infants and expecting/new mothers. With over 100 outlets across India, Me n Moms prioritizes the needs of modern Indian parents, focusing on child comfort and development. Mee Mee, the renowned baby care brand launched in 2007, provides a wide range of scientifically tested products certified by international standards, ensuring safety and quality for babies.

Role Description

This is a full-time on-site role for a Marketing Manager at Me n Moms Pvt. Ltd. in Mumbai. The Marketing Manager will be responsible for developing and implementing marketing strategies, managing brand promotions, conducting market research, analyzing consumer behavior, and collaborating with the sales team to drive growth and brand visibility. Responsible for tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material aligns with our brand identity. Reports to COO

Job Responsibility

 Handling marketing operations to achieve growth & profitability of the business.

 Implementing the SOP (Standard operating procedure) and developing the control systems for maintaining high standards of retail environment for developing a profitable business house.

 Work on brand visibility, brand awareness, brand loyalty.

 Work on the customer journey, Loyalty program, Hospital tie-ups, corporate tie-ups, society tieups, etc.

 Maintain and monitor growth/fall of various parameters such as sales, footfall, average bill value, etc. for retail stores.

 Campaign drive, cross brand promotion, and other promotional activities.

 New store opening, Visibility drive, communication, and other marketing activities.

 Develop negotiating strategies and positions by studying the integration of new ventures with company strategies and operations, examining risks and potentials

.  Plan, present & execute budgets for advertising, events & promotions (BTL).

 Coordinate with advertising agency for creative development and idea implementation.

 Coordination with the vendors and suppliers for print, photo shoots, branding, exhibitions, events, press releases, media buying, and outdoors.

 Planning and executing campaigns (BTL Activities) for retail outlets, online portals, and websites to enhance footfall and site visits.

Qualifications
 Marketing Strategy Development and Implementation
 Brand Promotion and Management
 Experience with marketing automation and CRM tools
 Excellent active listening, negotiation, and presentation skills 
 Market Research and Analysis
 Consumer Behavior Understanding
 Collaboration with Sales Teams
 Excellent communication and interpersonal skills
 Proficiency in MS Office and marketing software
 Bachelor's degree in Marketing, Business Administration, or related field,