Senior Performance Marketing Executive

Key Responsibilities:

 Strategy Development: Create and implement paid performance marketing strategies across

multiple digital platforms.

 Campaign Management: Oversee and optimize advertising campaigns on Meta, Google, and

other relevant platforms to maximize ROI.

 Full-Funnel Analysis: Conduct comprehensive full-funnel analysis to identify opportunities

for growth and improvement in the marketing funnel.

 Reporting & Analysis: Lead ad hoc reporting and analysis to support data-driven decision

making and strategic planning.

 Collaboration: Work closely with cross-functional teams to ensure marketing efforts are

aligned with overall business objectives.

 Trend Monitoring: Stay informed on industry trends, emerging technologies, and best

practices in digital advertising.

Requirements:

 Experience: Minimum of 2 years of hands-on experience in paid performance marketing.

 Platform Expertise: Proven expertise in managing and optimizing campaigns on Meta and

Google ad platforms.

 Analytical Skills: Strong analytical abilities with experience in full-funnel analysis and ad hoc

reporting.

 Communication: Excellent verbal and written communication skills, with the ability to lead

and collaborate effectively.

 Education: Bachelors degree in Marketing, Business, or a related field, or equivalent

practical experience.Preferred Qualifications:

 Platform Diversity: Experience with additional advertising platforms beyond Meta and

Google.

 Tools Knowledge: Familiarity with marketing automation and CRM tools.

 SEO & Content Marketing: Basic knowledge of SEO and content marketing principles.,