Online Marketing Manager

Job description

Company Description

Incepted in 2013, Voylla is India's largest fashion jewelry destination with a robust online presence and an expansive retail presence of 250+ stores across India. Voylla has successfully introduced the concept of high-quality, impeccably crafted jewelry at affordable price points. Voylla is known for taking cues from traditional art, crafts, and narratives to create contemporary accessories for all. The brand offers a versatile line of jewelry to cater to everyone's sartorial needs. Join us in fostering a diverse and inclusive work environment.

Job Overview:

As the Manager, Online Marketing, you will be responsible for developing, implementing, and managing online marketing strategies that promote our products, services, and overall brand. You will play a crucial role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Key Responsibilities:

Develop and implement comprehensive digital marketing programs including SEO, SEM, PPC, email marketing, and social media advertising campaigns.

Manage and optimize website content, landing pages, and user funnels to improve conversion rates.

Analyze key metrics and create reports on digital marketing performance, identifying opportunities for improvement.

Collaborate with internal teams (e.g., Sales, Design, Content) to create and optimize customer experiences.

Stay up-to-date with digital marketing trends and best practices, applying insights to improve campaign performance.

Monitor and manage budgets for digital advertising and marketing campaigns.

Oversee and manage a team of digital marketers and coordinators, ensuring their professional growth and productivity.

Requirements:
 Proven work experience as a Digital Marketing Manager or similar role in online marketing.
 Demonstrable experience in developing and implementing successful digital marketing campaigns.
 Solid understanding of web analytics tools (e.g., Google Analytics, WebTrends).
 Experience with SEO/SEM, PPC, social media platforms, and email marketing.
 Strong analytical skills and data-driven thinking.
 Excellent communication and interpersonal skills.
 Degree in Marketing, Digital technologies, or relevant field; Masters degree preferred.
 Additional certifications in Google AdWords, Google Analytics, or similar platforms are a plus.

Benefits:

Competitive salary package

Health insurance and retirement benefits

Opportunities for career growth and development

Flexible working hours,