Marketing Coordinator ( Female ) / Marketing Manager ( Male )

Marketing Coordinator Job Description: ( Female )

Responsibilities:
 Campaign Coordination: Assist in the development and execution of marketing campaigns, including coordinating various elements such as advertising, social media, email, and events.
 Content Creation: Support the creation of marketing collateral, including writing and editing content for digital and print materials.
 Social Media Management: Manage and update social media accounts, create content calendars, and engage with the online community to promote brand awareness.
 Event Planning: Assist in the planning and execution of events, trade shows, and promotional activities to enhance brand visibility and generate leads.
 Market Research: Conduct market research to identify trends, competitor activities, and opportunities for improvement.
 Data Analysis: Analyze marketing metrics and key performance indicators (KPIs) to measure the effectiveness of campaigns and provide insights for improvement.
 Coordination. with Cross-Functional Teams: Collaborate with other departments such as sales, design, and product development to ensure marketing strategies align with overall business goals.
 Email Marketing: Support email marketing efforts by creating and sending newsletters, promotional emails, and other communication to target audiences.
 Budget Management: Assist in managing marketing budgets, ensuring cost-effectiveness and adherence to financial constraints.
 Reporting: Generate regular reports on marketing activities and campaign performance.

Qualifications:
 Education: A bachelor's degree in marketing, communications, business, or a related field is often preferred.
 Communication Skills: Strong written and verbal communication skills to effectively convey marketing messages.
 Organizational Skills: Excellent organizational and multitasking abilities to manage various tasks and projects simultaneously.

Marketing Manager Job Description: ( Male )

Responsibilities:
 Strategic Planning: Develop and implement comprehensive marketing strategies to achieve business objectives and goals.
 Team Leadership: Manage and lead a team of marketing professionals, providing guidance, mentoring, and fostering a collaborative work environment.
 Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including digital marketing, traditional advertising, events, and more.
 Budget Management: Develop and manage marketing budgets, ensuring efficient allocation of resources and a positive return on investment (ROI).
 Market Research: Conduct market research to identify trends, customer needs, and competitive landscape, providing insights to shape marketing strategies.
 Brand Management: Oversee the development and maintenance of a strong brand identity, ensuring consistency across all marketing channels.
 Product Positioning: Collaborate with product development teams to define and refine product positioning and messaging.
 Digital Marketing: Drive digital marketing initiatives, including online advertising, social media, email campaigns, and SEO/SEM strategies.
 Analytics and Reporting: Utilize data analytics tools to measure the performance of marketing efforts and generate reports for key stakeholders.
 Relationship Building: Build and maintain relationships with key stakeholders, including customers, partners, and media contacts.
 Event Management: Plan and coordinate events, trade shows, and sponsorships to increase brand visibility and generate leads.
 Collaboration with Cross-Functional Teams: Work closely with sales, product development, and other departments to align marketing strategies with overall business goals.

Qualifications:
 Education: A bachelor's degree in marketing, business, or a related field is typically required, and a master's degree may be preferred.
 Experience: Several years of experience in marketing roles, with a proven track record of successful marketing campaigns and team management.

Requirements

Communication skill should be very strong.

Job Information

Industry

Chemicals

Work Experience

4-5 years

Salary

2.4 - 3 Lac

City

Kolkata

State/Province

West Bengal

Country

India

Zip/Postal Code

700046,