Sr Digital Marketing Executive (4-6 years)

Company Description

eRetail Cybertech specializes in providing advanced cloud-based POS billing software tailored for the retail industry. Our solutions cater to businesses ranging from single retail outlets to large chains, ensuring seamless and efficient operations. Whether you run a fine dining restaurant, QSR, supermarket, bookstore, ice cream parlor, fruit and vegetable market, fish and meat store, or wine shop, eRetail has the ideal POS software. Our offerings include Warehouse Management Systems (WMS), POS systems, and backend solutions, with options for both on-premise and cloud-based setups. We recently launched an Android App specifically for the Food & Beverage segment.

Role Description

This is a full-time on-site role in Hyderabad for a Senior Digital Marketing Executive. The Senior Digital Marketing Executive will be responsible for marketing campaigns, communication strategies, social media marketing, content writing, and analytics.

Qualifications
 Marketing and Communication skills
 Social Media Marketing skills
 Web Content Writing skills
 Web Analytics skills
 Experience in digital marketing and advertising
 Strong analytical and problem-solving skills
 Excellent verbal and written communication skills
 Bachelor's degree in Marketing, Communications, or a relevant field
 Experience in the retail industry is a plus

Responsibilities
 Conduct keyword research to identify high-impact keywords and phrases.
 Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, social media, email, display).
 Assist the team in developing the overall digital marketing strategy.
 Maintain the companys owned media, including websites and social media pages.
 Manage the creation of relevant and engaging digital content (graphic, video, and written) for publishing on various digital platforms.
 Execute Google Ads and social media marketing campaigns to generate quality leads.
 Research market trends, target audiences, competitors, and the end-to-end consumer journey to drive engagement and conversions.
 Analyze digital marketing analytics reports and share insights with the team to optimize campaigns.
 Work closely with sales, product, customer support, and other departments.
 Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team.,