Lead generation Specialist

We are seeking a talented and experienced Marketing Executive - Demand Generation Specialist to join our dynamic team. The primary focus of this role is to drive demand generation through various channels including digital, social media and email mediums. The ideal candidate should have a minimum of 3 years of experience in B2B marketing, with a proven track record of delivering successful demand generation campaigns and ensuring a high return on investment (ROI).

Responsibilities:
 Plan, execute, and optimize demand generation campaigns to drive awareness, engagement, and lead generation
 Develop and implement targeted email marketing campaigns to nurture leads and drive conversions
 Analyze campaign performance metrics and KPIs to measure ROI and optimize marketing strategies
 Collaborate with the sales team to ensure alignment on lead generation goals and strategies
 Organize and host webinars to showcase our services, address industry trends, and engage with prospects
 Stay updated with industry trends, best practices, and emerging technologies to continuously improve our marketing efforts

Requirements:
 Bachelor's degree / MBA in marketing or related field
 Minimum of 3 years of experience in B2B marketing with a focus on demand generation (Software Company background preferred)
 Email Marketing experience for USA, India, Asian markets (CXO persona specific experience preferred)
 Experienced in conducting 10+ B2B Webinar/Events with an ROI focus or Success matrix
 Understanding of Account & Contact Database creation, refinement and feedback processes for Targeted email campaigns
 Very Comfortable in Cross Functional alignment and a proven experience of strong interpersonal skills
 Ability to write insightful content pieces for a complex persona is an added advantage
 Strong project management skills with the ability to prioritize tasks and meet deadlines
 Excellent communication and interpersonal skills to collaborate effectively with internal teams and external partners
 Proficiency in data analysis tools and platforms to track and measure campaign performance
 Ability to adapt to a fast-paced environment and drive results in a competitive market

Requirements

Requirements:
 Bachelor's degree / MBA in marketing or related field
 Minimum of 3 years of experience in B2B marketing with a focus on demand generation (Software Company background preferred)
 Email Marketing experience for USA, India, Asian markets (CXO persona specific experience preferred)
 Experienced in conducting 10+ B2B Webinar/Events with an ROI focus or Success matrix
 Understanding of Account & Contact Database creation, refinement and feedback processes for Targeted email campaigns
 Very Comfortable in Cross Functional alignment and a proven experience of strong interpersonal skills
 Ability to write insightful content pieces for a complex persona is an added advantage
 Strong project management skills with the ability to prioritize tasks and meet deadlines
 Excellent communication and interpersonal skills to collaborate effectively with internal teams and external partners
 Proficiency in data analysis tools and platforms to track and measure campaign performance
 Ability to adapt to a fast-paced environment and drive results in a competitive market,