Digital Marketing Specialist

We are seeking a highly motivated and experienced Digital Marketing Specialist to join our marketing team. The ideal candidate will be responsible for planning, executing, and optimizing our online marketing efforts. A successful candidate will have a proven track record of driving brand awareness, lead generation, and customer engagement through various digital channels.

Key Responsibilities:
 Develop and Implement Digital Marketing Strategies:
 Create comprehensive digital marketing plans that align with business goals.
 Execute campaigns across multiple digital channels including SEO, SEM, social media, email marketing, and content marketing.
 Content Creation and Management:
 Develop engaging and high-quality content for blogs, social media, and websites.
 Collaborate with the design team to create visually appealing multimedia content.
 SEO and SEM:
 Optimize website content for search engines to improve organic search rankings.
 Social Media Marketing:
 Develop and execute social media strategies to increase brand awareness and engagement.
 Monitor and respond to social media interactions in a timely manner.
 Email Marketing:
 Create and manage email marketing campaigns, including newsletters and promotional emails.
 Analyze email performance metrics and optimize campaigns for better results.
 Analytics and Reporting:
 Track, measure, and report on the performance of all digital marketing campaigns.
 Use data-driven insights to improve future marketing efforts and ROI.
 Market Research and Trends:
 Stay updated on the latest industry trends and competitor activities.
 Conduct market research to identify new opportunities and customer needs.
 Collaboration and Coordination:
 Work closely with the sales team to ensure alignment between marketing and sales efforts.
 Coordinate with external agencies and vendors as needed.

Qualifications:
 Bachelors degree in Marketing, Communications, or a related field.
 Proven experience as a Digital Marketing Specialist or similar role.
 In-depth knowledge of various digital marketing channels and tools.
 Proficiency in marketing software such as Google Analytics, Google Ads, and social media management tools.
 Excellent written and verbal communication skills.
 Strong analytical skills and attention to detail.
 Creative thinker with the ability to generate innovative marketing ideas.
 Ability to work independently and as part of a team in a fast-paced environment.

Preferred Qualifications:
 Experience with A/B testing and conversion rate optimization (CRO).
 Knowledge of HTML/CSS and web development basics.
 Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.

Why Join Us:
 Opportunity to work with a dynamic and innovative team.
 Competitive salary and benefits package.
 Room for growth and professional development.
 Flexible work environment with a focus on work-life balance.

Job Types: Full-time, Permanent


Benefits:
 Leave encashment

Schedule:
 Day shift
 Weekend availability

Education:
 Diploma (Preferred)

Experience:
 Digital marketing: 1 year (Preferred)
 total work: 1 year (Preferred)

Work Location: In person,