Performance Manager - Digital Marketing

Performance Manager Job Overview

We are seeking a highly skilled and experienced Performance Manager to join our team. The ideal candidate will have a strong background in digital marketing, with hands-on experience in demand-side platforms (DSP), data management platforms (DMP), search engine marketing, display advertising, demand generation, and performance management across various digital channels.

Key Responsibilities

Performance Strategy & Management

Develop, execute, and optimize performance marketing strategies across multiple digital channels.

Monitor and analyze campaign performance, providing actionable insights to improve ROI.

Implement best practices for performance tracking, measurement, and reporting

Digital Campaign Management

Manage end-to-end digital campaigns on platforms including Google Ads, YouTube, Meta Ads (Facebook and Instagram), and other display networks.

Oversee the creation, execution, and optimization of campaigns for search engines, display ads, native ads, sponsored content, reel ads, story ads, and more.

Utilize data management platforms (DMP) and demand-side platforms (DSP) to manage audience targeting and data segmentation.

Demand Generation

Design and implement demand generation strategies to attract and convert high-quality leads.

Collaborate with the content team to create compelling ad copy and visuals that drive engagement and conversions.

Use SEO best practices and crawling techniques to enhance organic search performance and support demand generation efforts.

Platform Expertise

Demonstrate deep knowledge of platforms such as Google Analytics, Google Search Console, SEMrush, and other relevant tools for performance tracking and optimization.

Stay updated on the latest trends and updates in digital advertising platforms, including YouTube, Meta Ads, and other emerging ad formats.

Reporting & Analysis

Generate comprehensive performance reports, highlighting key metrics, insights, and recommendations for improvement.

Present findings to clients and internal stakeholders, providing clear and actionable strategies for enhancing campaign performance.

Required Skills & Qualifications

Experience

Minimum of 4 years of experience in digital marketing with a focus on performance management.

Proven track record in managing and optimizing digital campaigns across search engines, display, native, sponsored content, and social media platforms.

Technical Skills

Proficiency in using DSPs, DMPs, and other ad tech tools.

Strong analytical skills with experience in data analysis and performance tracking.

Familiarity with SEO, SEM, and web crawling techniques.

Advanced knowledge of Google Ads, Google Analytics, YouTube Ads, Meta Ads, and other relevant platforms.

Soft Skills

Excellent communication and presentation skills.

Strong project management abilities and attention to detail.

Ability to work collaboratively in a fast-paced, dynamic environment.

Creative thinking and problem-solving skills.

Preferred Qualifications

Certification in Google Ads, Google Analytics, or other relevant digital marketing certifications.

Experience in a digital marketing agency setting.

Familiarity with programmatic advertising and real-time bidding (RTB).

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Compensation & Benefits:

Salary - Best in the industry

Opportunity to advance your career.

WORK FROM OFFICE , Monday to Friday - 10 AM - 7 PM.

Job Types: Full-time, Permanent


Jadwal:
 Day shift
 Monday to Friday
 Morning shift

Education:
 Bachelor's (Preferred)

Work Location: In person

Expected Start Date: 01/08/2024,