Sales & Marketing Executive

The Marketing Executive is responsible for developing, implementing, and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) to attract potential customers and retain existing ones. They work closely with other departments to ensure the success of marketing efforts.

Key Responsibilities:
 Strategy Development:
 Develop and implement comprehensive marketing strategies and campaigns.
 Conduct market research to identify trends and insights to inform marketing strategies.
 Analyze competitors marketing strategies and develop competitive positioning strategies.
 Campaign Management:
 Plan and execute marketing campaigns across various channels, including digital, print, and social media.
 Monitor and report on the effectiveness of marketing campaigns.
 Manage the budget for marketing campaigns and optimize spending.
 Content Creation:
 Oversee the creation of marketing materials, such as brochures, press releases, and website content.
 Collaborate with designers, content creators, and other team members to produce high-quality promotional materials.
 Digital Marketing:
 Manage and optimize online marketing activities, including SEO, SEM, email marketing, and social media.
 Utilize web analytics tools to measure website traffic and campaign effectiveness.
 Brand Management:
 Ensure consistent brand messaging across all marketing channels.
 Develop and maintain a strong brand identity and presence in the market.
 Customer Relationship Management:
 Build and maintain relationships with key stakeholders, including customers, partners, and vendors.
 Implement customer feedback mechanisms to improve products and services.
 Event Management:
 Plan and execute promotional events, trade shows, and product launches.
 Coordinate logistics and manage budgets for events.
 Data Analysis:
 Analyze sales data, market trends, and customer feedback to inform marketing strategies.
 Prepare reports and presentations for senior management.

Skills and Qualifications:
 Bachelors degree in Marketing, Business Administration, or a related field.
 Proven experience as a Marketing Executive or similar role.
 Strong knowledge of various marketing strategies and channels.
 Proficiency in digital marketing tools and platforms.
 Excellent communication and interpersonal skills.
 Creative thinking and problem-solving abilities.
 Strong analytical skills and attention to detail.
 Ability to work independently and as part of a team.

Job Types: Full-time, Permanent


Education:
 Bachelor's (Preferred)

Experience:
 Lead generation: 1 year (Preferred)
 total work: 1 year (Preferred)
 Marketing: 1 year (Preferred)

Language:
 English (Preferred),