Head of Marketing (CMO)

Position Summary:

We are looking for an experienced and dynamic Head of Marketing to join Global Nurse Force and lead our marketing efforts. The ideal candidate will be responsible for developing and implementing strategic marketing initiatives that align with our firm's objectives, enhance our brand presence, and drive client acquisition. This role requires strong leadership skills, a deep understanding of consulting services, and the ability to leverage market insights to create compelling marketing campaigns.

Location: Bengaluru or Kochi or Mumbai

Responsibilities

1. Strategic Planning:
 Develop and execute a comprehensive marketing strategy to support the growth and expansion of our business.
 Define clear marketing objectives and KPIs aligned with business goals.

2. Team Leadership:
 Recruit, train, and manage a high-performing marketing team, providing mentorship and professional development opportunities.
 Foster a collaborative and innovative environment within the marketing team.

3. Brand Management:
 Oversee the development and maintenance of our brand identity, ensuring consistency across all marketing channels and client interactions including our website, analysts, press and social media channels.

4. Client Acquisition and Retention:
 Drive client acquisition with primary focus on lead generation, nurturing campaigns, and partner programs.
 Collaborate with sales teams to ensure alignment and support in achieving client acquisition goals through marketing generated activities and leads.

5. Content and Digital Marketing:
 Drive content marketing initiatives, including the creation of thought leadership articles, white papers, case studies, and blog posts.
 Oversee digital marketing efforts, including SEO, SEM, email marketing, social media, and online advertising campaigns.
 Support content and branding needs of Sales and practice organizations

6. Campaign Management:
 Plan and execute integrated marketing campaigns across multiple channels to promote our consulting services and showcase our expertise.
 Coordinate and provide support of in person events
 Monitor and analyze campaign performance, optimize strategies based on data-driven insights, and report on marketing ROI to senior management

Pivotal Experience and Expertise
 Proven experience (10+) years in Marketing with leadership responsibilities.
 Demonstrable success in developing and implementing strategic marketing plans that drive business growth and client acquisition.
 Strong leadership skills with experience in managing and developing a marketing team.
 Deep understanding of consulting services and client relationship management and working in a global company environment.
 Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
 Leading a Team of smart Marketing Professionals and consummate marketing professionals.
 Marketing for healthcare recruitment business is preferred.
 Bachelors degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.

Additional Requirements:
 Adherence to professional ethics and integrity at all times.
 Flexibility to adapt to changing priorities and requirements.
 Ability to work independently and as part of a team in a dynamic environment.

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