Sponsorship Sales

Job Role:
As a Sponsorship Sales Executive, you will be responsible for driving revenue growth through the sale of sponsorship packages for various events, conferences, exhibitions, or other marketing initiatives. Your primary objective will be to identify and secure sponsorship opportunities by building and maintaining relationships with potential sponsors, negotiating deals, and ensuring the fulfilment of sponsorship agreements. This role requires a combination of sales expertise, strategic thinking, and relationship management skills.
Job Responsibilities:
Identifying Prospective Sponsors: Research and identify potential sponsors that align with the target audience and objectives of the event or initiative.
Sales Strategy Development: Develop a comprehensive sales strategy to approach potential sponsors, including identifying key decision-makers, understanding their needs, and crafting compelling sponsorship proposals.
Relationship Building: Establish and maintain relationships with key stakeholders in possible sponsor organizations. This includes networking at industry events, launching outreach campaigns, and holding meetings to pitch sponsorship opportunities.
Proposal Development: Create customized sponsorship proposals that outline the benefits, value proposition, and ROI for potential sponsors. Tailor proposals to address the specific needs and objectives of each sponsor.
Negotiation and Closing: Lead negotiations with potential sponsors to secure sponsorship agreements. Negotiate terms, pricing, deliverables, and contractual obligations to achieve mutually beneficial outcomes.
Contract Management: Manage the contract process from initiation to execution, ensuring all parties understand and fulfil their obligations. Coordinate with legal and finance teams as needed to finalize agreements.
Collaboration with Internal Teams: Work closely with internal teams such as marketing, event planning, and operations to ensure seamless execution of sponsorship deliverables and fulfilment of sponsor expectations.
Revenue Tracking and Reporting: Track sponsorship sales performance against targets and objectives. Generate regular reports to management on sales pipeline, revenue forecasts, and sales activity metrics.
Client Servicing: Act as the primary point of contact for sponsors throughout the duration of the sponsorship agreement. Provide exceptional customer service, address any concerns or issues, and ensure overall satisfaction.
Required Skills:

Proven track record of success in sponsorship sales or B2B sales, preferably within the events or media industry.
Strong communication, negotiation, and presentation skills.
Ability to build and maintain relationships with key stakeholders.
Strategic thinker with a results-oriented mindset.
Excellent organizational and time management skills.
Proficiency in CRM software and Microsoft Office Suite.
Ability to work independently as well as collaboratively in a team environment.
Flexibility to travel and attend events as required.