Digital Marketing Specialist

Company Description

Ubq Technologies is a VC funded, Private Limited Company, based out of Bangalore. Founded in February 2006 by Dr. Amitava Datta and Dr. Anjan Basu, Ubq focuses on delivering new age, in-house and Cloud-based IT solutions in the Healthcare and Retail/Distribution verticals. The company is a pioneer in providing Cloud-based solutions in India, with a mission to deliver simple, scalable, and affordable solutions for its clients.

Overview: We are looking for a highly motivated Digital Marketing Specialist with a focus on B2B SaaS products. The ideal candidate will have a strong background in developing and executing digital marketing strategies that drive lead generation, customer acquisition, and brand awareness. This role requires a deep understanding of the digital marketing landscape and the ability to work effectively in a fast-paced, tech-driven environment.

Key Responsibilities:
 Digital Strategy Development:
 Develop and implement comprehensive digital marketing strategies to promote the companys B2B SaaS products.
 Align digital marketing efforts with overall business objectives, working closely with sales and product teams.
 Campaign Management:
 Plan, execute, and optimize digital marketing campaigns across various channels, including SEO, SEM, email marketing, social media, and content marketing.
 Manage PPC campaigns, display advertising, and retargeting efforts to maximize ROI.
 Lead Generation:
 Develop and implement strategies to generate high-quality leads through digital channels.
 Optimize landing pages and lead capture forms to increase conversion rates.
 Content Marketing:
 Collaborate with content creators to develop and distribute valuable, relevant, and consistent content to attract and engage the target audience.
 Ensure all content aligns with the brand voice and resonates with the target market.
 Analytics & Reporting:
 Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, HubSpot, or similar platforms.
 Generate detailed reports on campaign performance, providing insights and recommendations for improvement.
 SEO & Website Management:
 Implement SEO best practices to improve organic search rankings and drive website traffic.
 Oversee website content updates and improvements, ensuring a seamless user experience and alignment with digital campaigns.
 Social Media Management:
 Manage the companys social media presence, developing strategies to increase engagement and drive traffic to the website.
 Use social media analytics to measure and improve the effectiveness of campaigns.

Qualifications:
 Bachelors degree in Marketing, Communications, Business, or a related field.
 3+ years of experience in digital marketing, with a focus on B2B SaaS products.
 Strong understanding of digital marketing channels, including SEO, SEM, PPC, email marketing, and social media.
 Experience with marketing automation tools, CRM systems, and analytics platforms.
 Excellent communication, project management, and analytical skills.
 Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred:
 Experience with tools like Google Analytics, HubSpot, Marketo, or Salesforce.
 Knowledge of HTML/CSS and content management systems (CMS).
 This role offers the opportunity to contribute to the growth of a leading SaaS company by leveraging your digital marketing expertise. If you are passionate about driving results through innovative digital strategies, we encourage you to apply.,