Digital Marketing Manager

Job Title: Digital Marketer for New Portal Launch

Location: Delhi, Okhla

Job Type: Full-time / Contract

About Us:
Xpertmanager is launching an innovative forum platform designed to connect entrepreneurs, freelancers, and learners with joint venture opportunities, marketplaces, and valuable discussions. We are looking for a highly motivated Digital Marketer to develop and execute a comprehensive strategy to launch our portal successfully and attract both free and paid users.

Key Responsibilities:

Strategy Development:

Create a comprehensive digital marketing strategy to promote the new portal, focusing on brand awareness, user acquisition, and engagement.
Identify target audiences and develop tailored marketing campaigns to attract them.
Develop and manage a marketing calendar for the launch phase and beyond.
Campaign Execution:

Implement and manage multi-channel digital marketing campaigns across social media, search engines, email, and content marketing.
Set up and optimize paid advertising campaigns (PPC, social media ads) to drive traffic and conversions.
Collaborate with content creators to produce engaging content, including blog posts, videos, and social media posts.
SEO and SEM:

Optimize the website and portal for search engines to ensure high visibility in search results.
Conduct keyword research and implement on-page and off-page SEO strategies.
Track and analyze the performance of SEO and SEM campaigns and adjust strategies as needed.
Analytics and Reporting:

Monitor and analyze the effectiveness of marketing campaigns using tools like Google Analytics, SEMrush, and others.
Provide regular reports on campaign performance, including key metrics such as traffic, user engagement, conversion rates, and ROI.
Use data-driven insights to refine and optimize marketing strategies.
Community Engagement:

Develop and execute strategies to engage and grow the platforms online community.
Foster relationships with influencers, bloggers, and other partners to amplify the platforms reach.
Manage social media accounts, responding to comments and engaging with followers to build a loyal user base.
Budget Management:

Manage and allocate the marketing budget efficiently to maximize ROI.
Track spending and adjust the budget based on campaign performance and business goals.
Qualifications:

Proven experience in digital marketing, particularly in launching new products or platforms.
Strong understanding of SEO, SEM, PPC, social media marketing, and content marketing.
Experience with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads, and others.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Excellent communication and interpersonal skills.
Creative thinker with a results-oriented mindset.
Preferred Qualifications:

Experience in marketing for startups, online communities, or educational platforms.
Familiarity with the business, entrepreneurship, or freelance sectors.
Experience in influencer marketing and partnerships.
Opportunity Types:

Employer Option:
Work as a full-time employee with a competitive salary and benefits package. This option is ideal for those seeking a stable income and a clear role within the organization.

Partner Option:
Work as a partner, where you will receive a share in the company in addition to a minimum monthly expense stipend. This option is suited for those who are entrepreneurial, willing to take on more risk, and interested in long-term growth and success with the company.

What We Offer:

Competitive salary or partnership with equity and expenses.
Opportunity to work on an innovative project with growth potential.
Flexible working environment with a focus on results.
Potential for long-term collaboration and career growth.
How to Apply:

Please submit your resume, a cover letter, and examples of successful digital marketing campaigns you have executed, particularly for new product or platform launches. In your application, please specify whether you are interested in the Employer Option or the Partner Option.

We look forward to hearing from you!

This job description can be tailored further to align with your specific needs and company culture.

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