Digital Marketing Coordinator

Key Responsibilities:

Campaign Coordination: Plan, execute, and monitor marketing campaigns across various

channels including social media, email, and digital advertising.

Digital Marketing: Manage and optimize digital marketing efforts including SEO, PPC, email

marketing, and social media marketing. Analyze performance metrics and adjust strategies

accordingly.

Graphic Design: Create visually appealing content for digital and print materials, including social

media graphics, website banners, email templates, and promotional materials.

Content Creation: Collaborate with the content team to develop engaging content that aligns

with our brand voice and marketing goals.

Brand Management: Ensure all marketing materials and communications are consistent with the

companys brand guidelines and messaging.

Market Research: Conduct market research to identify trends, target audiences, and competitor

strategies to inform marketing decisions.

Event Coordination: Assist in the planning and execution of company events, trade shows, and

webinars.

Collaboration: Work closely with the sales team, product team, and other departments to align

marketing efforts with business objectives.

Reporting: Track and report on the effectiveness of marketing campaigns, providing insights and

recommendations for improvement.

Qualifications:

Bachelors degree in Marketing, Communications, Graphic Design, or a related field.

2+ years of experience in marketing, with a focus on digital marketing and graphic design.

Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator,

InDesign).

Strong understanding of digital marketing tools and platforms, including Google Analytics, SEO,

PPC, and social media management tools.

Excellent written and verbal communication skills.

Ability to work independently and as part of a team.

Strong project management skills and attention to detail.

Creative mindset with the ability to think outside the box.

Shift-US Shift

Salary- 3.8-4.3 LPA,