Executive - Content Marketing / Executive - Digital Marketing

Job Description:

 Creating a social media strategy, and a strong and relevant content calendar for the brand

 Strategising, planning, executing (or even shooting) and coordinating with partners/internal teams on

photo and video shoots (visual content creation on digital mediums)

 Managing social media captions and content on digital channels, including Instagram, Facebook, Twitter,

YouTube and other relevant platforms

 Managing ORM across all digital channels

 Managing the digital marketing agencies, and liaising with them to ensure the objectives, strategy and

execution for social media/digital media/SEO/website campaigns is on track

 Coordinating with the store and regional marketing teams to take care of their content requirements, and

planning as well as executing their digital media campaigns

 Working closely with the digital marketing lead to guide the brands growth omni-channel via digital

mediums like social media, e-commerce, marketplaces, paid digital media, website, SEO, SEM, SMS, email,


Extracting data, compiling it and analyzing the campaign performance to make necessary improvements

towards growing the brand on digital mediums

 Staying up-to-date with current trends on social media and digital mediums, and make relevant tweaks in

the content strategy across all digital platforms

 Creating campaigns across digital mediums that promote audience interaction, increase audience presence,

and encourage audience engagement

 Creating a presence on new and emerging digital platforms

 Content collaborations with celebrities, influencers, third party brand associations, etc. and coordinating

with relevant teams on it

What We Are Looking For In The Candidate:

 Qualification: Bachelors Degree in Marketing/Advertising/Mass Communication/English Honours

 Experience: Minimum 1 - 3 years of experience in a similar role

 Preferably someone who has worked in a digital marketing/advertising/creative agency or has worked in

the retail/luxury sector

 Experience in social media marketing is a must

 Should be out-and-out creative at heart and mind

 Should be a self-starter, with out of the box and strategic thinking ability

 Hands-on experience with Microsoft Office (Powerpoint, Excel, Word, etc.)

 Experience in SEO, Google Analytics, digital media and website management is a bonus skill

 Excellent written and verbal communication skills

 Good interpersonal skills and a good team player

 Result oriented,