Digital Marketing Manager

Job Description: Digital Marketing Manager (Paid Ads Specialist) Job ID 2478

Job Type: Full Time

Start Date: Immediately

Work Location: Bangalore, Karnataka

Reports To: Director

Experience Required: 5 to 8 Years.


Responsibilities:

PPC Strategy and Execution:

Develop and execute robust PPC campaigns across various platforms (Google Ads, Bing Ads, social media, etc.) to drive targeted traffic and conversions.

Monitor and optimize PPC campaigns to ensure maximum ROI and cost-efficiency.

Stay updated with industry trends and best practices in PPC advertising.

Global Revenue Generation Strategy:

Formulate and implement strategic marketing plans to drive revenue growth from global markets.

Identify and capitalize on market opportunities through effective segmentation, targeting, and positioning strategies.

Collaborate with regional marketing teams to localize global strategies as per market dynamics.

Digital Marketing Expertise:

Lead digital marketing initiatives including SEO, email marketing, content marketing, and social media marketing.

Utilize data-driven insights to enhance digital marketing campaigns and improve overall performance.

Implement marketing automation tools and platforms to streamline processes and enhance efficiency.

Offline Marketing Strategies:

Develop integrated offline marketing strategies (events, partnerships, print media, etc.) to complement digital efforts and enhance brand visibility.

Manage offline campaigns and initiatives to ensure alignment with overall marketing objectives and budget constraints.

Team Leadership and Development:

Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous learning.

Provide mentorship and guidance to team members, promoting professional growth and development.

Performance Measurement and Reporting:

Establish KPIs and metrics to measure the effectiveness of marketing campaigns and initiatives.

Prepare regular reports and presentations for senior management, showcasing marketing performance, insights, and recommendations for optimization.

Qualifications and Skills:
 Bachelors degree in Marketing, Business Administration, or related field; MBA preferred.
 Proven experience (5-8 years) as a Marketing Head or in a similar role in the service industry.
 Strong proficiency in PPC advertising platforms (Google Ads, Bing Ads) with a demonstrated track record of successful campaign management.
 Expertise in developing and executing global marketing strategies that drive revenue growth.
 Deep understanding of digital marketing channels and technologies, including SEO, SEM, social media, and marketing automation.
 Excellent leadership and communication skills, with the ability to inspire and motivate cross-functional teams.
 Analytical mindset with a focus on data-driven decision-making and performance optimization.

To apply, please submit your resume to hidden_email highlighting your relevant experience and qualifications with the subject line "Application for PPC Job ID 2478".
 Note: The responsibilities and requirements outlined above are subject to change and may be modified based on the needs of the organization.,