BDM- Lead Generation Specialist

IT Lead Generation Specialist

Experience: 4  8 years

Work Location: Bangalore

Job Description:

We are seeking a skilled and proactive IT Lead Generation Specialist to drive the growth of our IT services/products business. As an IT Lead Generation Specialist, you will be responsible for identifying and qualifying potential clients, nurturing relationships, and generating leads to support our sales team in achieving revenue targets.

Responsibilities:

Develop and execute strategic lead generation plans to target potential clients for our IT services/products.

Research and identify key decision-makers and influencers within target organizations.

Utilize a mix of outbound and inbound lead generation tactics, including email campaigns, cold calling, social media outreach, content marketing, and attending industry events.

Create compelling and personalized messaging to engage with prospects and generate interest in our IT solutions.

Qualify leads based on specific criteria. including budget, timeline, and fit with our offerings.

Collaborate closely with the sales team to ensure a seamless handoff of qualified leads and provide ongoing support throughout the sales process.

Monitor and analyze lead generation metrics and KPIs to assess the effectiveness of campaigns and optimize strategies for improved performance.

Stay informed about industry trends, competitor activities, and emerging technologies to identify new opportunities for lead generation.

Requirements:

Bachelor's degree in marketing, business, computer science, or a related field.

Proven experience in lead generation within the IT services/products industry, with a strong understanding of technology solutions and market dynamics.

Excellent communication and interpersonal skills, with the ability to build rapport and establish trust with prospects.

Proficiency in using CRM software, marketing automation tools, and other lead generation platforms.

Analytical mindset with the ability to interpret data and make data-driven decisions to optimize lead generation efforts.

Strong organizational skills and attention to detail, with the ability to manage multiple lead generation campaigns simultaneously.

Results-oriented mindset with a track record of meeting or exceeding lead generation targets.

Self-motivated and proactive, with a passion for staying ahead of industry trends and driving business growth through lead generation.

Joining our team as an IT Lead Generation Specialist offers an exciting opportunity to play a pivotal role in expanding our client base and driving revenue growth in the competitive IT services/products market. If you have a passion for technology and a talent for generating high-quality leads.
,